Reports indicate that the hit Netflix series Squid Game is poised to rake in a staggering $900 million.
This information comes from Bloomberg, which has cited sources saying Squid Game has already brought in over $891 million. The remarkable part? Netflix only spent about $21 million to make the Korean TV series.
Bloomberg’s reports also revealed some noteworthy stats about the show, including impressive viewership figures.
- Over 132 million viewers worldwide
- 89% of viewers who started watching stuck around for at least 75 minutes
- 67% of viewers completed the entire series, which is over 87 million people
- Viewers have collectively spent a whopping 1.4 billion hours watching Squid Game
Squid Game has officially reached 111 million fans — making it our biggest series launch ever! pic.twitter.com/SW3FJ42Qsn
— Netflix (@netflix) October 12, 2021
As Netflix highlighted in their tweet above, Squid Game has blown past previous records. It is officially the streaming giant’s biggest series launch ever.
This title was previously held by Bridgeton, which garnered over 82 million viewers since its December 2020 debut.
Another report from Diesel Labs dug into the viewer demographics for Squid Game, revealing some interesting trends.
The data shows that the majority of Squid Game viewers are female and under 24 years old. This demographic information could be valuable for future marketing efforts.
It’s going to be fascinating to observe whether Netflix capitalizes on Squid Game‘s massive success. Will they develop more original series aiming for similar levels of hype and engagement?
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